Beyond the Blue Buku by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Cetak Competition Category.

PerakCetak· 2020

Beyond the Blue Buku

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award Perak Winner in Cetak Category

33,168

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Buku

Beyond the Blue adolah sabuah buku tantang masalah lingkungan nan bakaitan jo lauik. Satiok bab dikanaan jo kepingan warna nan babeda nan mampatunjuakan wajah lauik nan babeda pulo. Kepingan hijau malambangkan hutan lauik nan sehat, sadangkan kepingan merah maruruak ka lauik nan galok dek darah paus. Warna dipakai sabagai caro nan basaharajo jo universal untuak manjalehan topik lingkungan nan rumik ka pambaco dari sagalo umua. Buku ko baukuran 187 mm kali 245 mm sarato mampunyoi 90 halaman. Pancetakan mamakai tinto minyak kacang kadelai di ateh karateh matte 100 g, sarato panjilidan jo bana mangurangi pamakaian lem.

The Recognition

About the A' Design Award Perak

Beyond the Blue Buku adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Beyond the Blue Buku dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Beyond the Blue Buku adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam