Akbank ATM Fungsi Utamo: Antaromuko Mesin Anjungan Tunai Mandiri dek Akbank T.A.S

Akbank ATM Fungsi Utamo: Antaromuko Mesin Anjungan Tunai Mandiri dek Akbank T.A.S adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Antarmuka.

PerakAntarmuka· 2021

Akbank ATM Fungsi Utamo: Antaromuko Mesin Anjungan Tunai Mandiri

dek Akbank T.A.S

Klien: Akbank

Pamenang A' Design Award Perak dalam Kategori Antarmuka

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Verifikasi Status Pangharogaan untuak #114208

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Tantang Akbank ATM Fungsi Utamo: Antaromuko Mesin Anjungan Tunai Mandiri

Akbank ATM adolah antaromuko babasis web nan dirancang untuak mesin anjungan tunai mandiri. Antaromuko ko ditampilkan di layar baukuran 1024 kali 768 piksel sarato mandukuang babarapo bahaso, tamasuak bahaso Inggirih, Jerman, Rusia, jo Prancih. Papan kendali nan dipersonalisasi manyajikan konten badasarkan pola parilaku pangguno jo model kaputusan finansial. Tata letak nan sadarano sarato informasi nan jaleh mambantu pangguno mangikuti satiok langkah. Pendekatan nan mirip jo saluler mamakai interaksi nan alah lazim, sainggo rato-rato transaksi mambutuahkan wakatu kiro-kiro sapuluah datiak labiah singkek daripado sabalunnyo.

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Tantang A' Design Award Perak

Akbank ATM Fungsi Utamo: Antaromuko Mesin Anjungan Tunai Mandiri adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Akbank ATM Fungsi Utamo: Antaromuko Mesin Anjungan Tunai Mandiri dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Akbank ATM Fungsi Utamo: Antaromuko Mesin Anjungan Tunai Mandiri adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

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Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensi & Kemasan: 1024px X 768px screens within an Automated-Teller-Machine device
Tag: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Teknologi Produksi: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Tantangan Desain: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Penelitian: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspirasi: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Durasi Proyek: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Alua Operasi: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Paten: Copyrights belong to Akbank T.A.Ş, 2020.
Anggota Tim: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Kredit Gambar: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020