S6 Foundry Sistem Merek jo Kampanye dek Paul Robb and Moira Bartoloni

S6 Foundry Sistem Merek jo Kampanye dek Paul Robb and Moira Bartoloni adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Cetak.

PerakCetak· 2021

S6 Foundry Sistem Merek jo Kampanye

dek Paul Robb and Moira Bartoloni

Klien: S6 Foundry

Pamenang A' Design Award Perak dalam Kategori Cetak

40,102

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #115652

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang S6 Foundry Sistem Merek jo Kampanye

Branding S6 Foundry jo buku spesimen huruafnyo dirancang untuak manciptoan kagembiraan tipografi baru, manampatkan bahaso visual merek tu. Palet nan carah jo caria dari warna angek jo bahaso bentuk nan khas jo mambuek kagek manangkap semangaik, maringatkan kapado tulisan papan tando tradisional dari pameran hiburan abad 1900-an. Desain-desain tu dikambangkan sabagai kaleidoskop dari bentuk jo elemen untuak manciptoan konsistensi visual nan tepek dari etos merek jo arah baru untuak font bespoke komersial.

Pangakuan

Tantang A' Design Award Perak

S6 Foundry Sistem Merek jo Kampanye adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. S6 Foundry Sistem Merek jo Kampanye dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. S6 Foundry Sistem Merek jo Kampanye adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensi & Kemasan: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tag: Font design, Branding, Identity, Type design
Teknologi Produksi: Printed Lithographic CMYK using FSC papers.
Tantangan Desain: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Penelitian: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspirasi: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Durasi Proyek: The project started in April 2020 and is an ongoing project.
Alua Operasi: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Anggota Tim: Paul Robb
Moira Bartoloni
Federica Simone
Kredit Gambar: Paul Robb