Ameh Acara · 2021
Lays Signature Pangalaman Merek Pop-Up
by PepsiCo Design and Innovation
- A' Design Award Ameh 2021 in Acara
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 96,677
- Verification code 61C1B8AAF7 · Verify this award
Colors
About Lays Signature Pangalaman Merek Pop-Up
Lays Signature adolah pangalaman merek pop-up nan dibuek di sakitar karupuak kantang. Pangalaman ko diadokan di lokasi samantaro di dalam paritel eksklusif, di ma bar karupuak mixology bafungsi sabagai panggung ketek. Pangunjuang manyaksikan patunjuakan langsuang di ma raso-raso nan unik dibuek jo tangan di adok-an mareka. Format teatrikal jo multi-sensori ko mambayangkan baliak baa caro karupuak disajikan, dicicipi, jo dibagikan. Tujuannyo adolah untuak manjangkau palanggan mudo nan manghargoi pangalaman nyato jo babagi di media sosial. Panampilan patamo dipasambahkan di toko serba ado Lane Crawford.
About the A' Design Award Ameh
Lays Signature Pangalaman Merek Pop-Up adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Lays Signature Pangalaman Merek Pop-Up dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Lays Signature Pangalaman Merek Pop-Up malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
