Ameh Kamasan · 2021
Game Fuel Kemasan Minuman
by PepsiCo Design and Innovation
- A' Design Award Ameh 2021 in Kamasan
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Kemasan Minuman
Game Fuel adolah kemasan minuman energi edisi khusus nan dibuek untuak merek Adrenaline Rush di Rusia. Desainnyo marayoan budaya gaming jo e-sports. Logo A nan manonjol di kaleng diubah manjadi portal bawarna-warni nan maundang konsumen masuak ka lingkuangan game baru sarato manciptakan raso tabanam sacaro batahap. Desain ko bakambang dari kemasan sampai ka pangalaman merek nan labiah laweh. Tujuan nan disampaikan adolah untuak mambawok komunitas gaming manjauah dari stereotip sarato maagiah energi jo kayakinan ka pamain untuak tampil kuat.
About the A' Design Award Ameh
Game Fuel Kemasan Minuman adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Game Fuel Kemasan Minuman dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Game Fuel Kemasan Minuman malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
