Platina Kamasan · 2021
Pepsi Chinas People Daily New Media Kaleng Minuman
by PepsiCo Design and Innovation
- A' Design Award Platina 2021 in Kamasan
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Kaleng Minuman
Everyday Heroes adolah sarangkaian desain kaleng minuman peringatan nan dibuek untuak Pepsi bakarajo samo jo divisi New Media dari People's Daily Tiongkok. Kaleng-kaleng ko mambari panghormatan kapado tanago medis, pakarajo, sukarelawan, sarato tukang antar nan malayani masyarakaik di garis depan salamo pandemi COVID-19. Satiok desain maagiah panghormatan kapado generasi baru pahlawan sahari-hari sarato manyatokan raso tarimo kasih ateh sumbangan mareka satiok hari. Kemasan ko marubah wadah minuman nan biaso jadi pasan publik nan sadarano tantang ucapan tarimo kasih jo raso hormat basamo.
About the A' Design Award Platina
Pepsi Chinas People Daily New Media Kaleng Minuman adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi Chinas People Daily New Media Kaleng Minuman mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Pepsi Chinas People Daily New Media Kaleng Minuman adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
