Platina Kamasan · 2021
Pepsi NFL Limited Edition Kemasan Kaleng Minuman
- A' Design Award Platina 2021 in Kamasan
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Kemasan Kaleng Minuman
Pepsi NFL Limited Edition adolah sarangkaian kaleng minuman nan dibuek untuak pasa di Meksiko. Ampek kaleng maagiah panghormatan ka ampek tim football Amerika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders, jo New England Patriots. Satiok kaleng mamakai palet warna dari timnyo masiang-masiang. Gaya ilustrasi nan dinamis manampilkan pamain jo proporsi nan dilabiah-labiahkan untuak manggambarkan sifaik fisik dari olahraga tu. Kaleng-kaleng ko dibuek dari aluminium jo dicetak mamakai cetakan offset definisi tinggi. Sarangkaian produk ko dikaikan jo kampanye digital sarato dijua di toko-toko jo sacaro online.
About the A' Design Award Platina
Pepsi NFL Limited Edition Kemasan Kaleng Minuman adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi NFL Limited Edition Kemasan Kaleng Minuman mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Pepsi NFL Limited Edition Kemasan Kaleng Minuman adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
