Platina Grafik · 2022
Better Bodies Hi Identitas Merek
by Takahiro Eto
- A' Design Award Platina 2022 in Grafik
- CLIENT: Better Bodies Hi
- Estimated Number of Design Views: 2,630,024
- Verification code F836DC5FEF · Verify this award
Colors
About Better Bodies Hi Identitas Merek
Better Bodies Hi adolah identitas merek untuak studio latihan badan. Identitas ko didasarkan pado tipografi nan barubah dalam tigo tahap. Katiko pangunjuang bapindah dari resepsionis ka area latihan, tulisan pado tando-tando manjadi labiah taba jo labiah gadang. Gaya nan paliang tipih dipakai sacaro hemat di resepsionis untuak mambuek suasana nan tanang. Gaya nan paliang taba dipakai di area latihan jo tinggi labiah dari ciek meter. Tipografi ko dipakaikan ka logo, situs web, papan tando, jo barang catak. Tulisan nan barubah-ubah ko mambantu pangguno mampasiapkan badan jo pikiran untuak baolahraga sacaro batahap.
About the A' Design Award Platina
Better Bodies Hi Identitas Merek adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Better Bodies Hi Identitas Merek mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Better Bodies Hi Identitas Merek adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.
Press Kit
- Unique Properties
- Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
- Dimensions & Packaging
- This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
- Tags
- Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
- Production Technology
- A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
- Design Challenge
- In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
- Inspiration
- Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
- Project Duration
- The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
- Operation Flow
- It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
