Platina Grafik · 2023
Ancora Identitas Merek
by Keiichiro Yanagi - Harajuku Design Inc.
- A' Design Award Platina 2023 in Grafik
- CLIENT: Harajuku Design Inc.
- Estimated Number of Design Views: 694,908
- Verification code 783D8B071E · Verify this award
Colors
About Ancora Identitas Merek
Ancora ko adolah toko merek nan manjua pena fountain jo alat tulis. Di jaman kini, digitalisasi jo teknologi informasi dan komunikasi alah bakambang cepat. Di sisi lain, Ancora fokus ka kebangkitan baliak komunikasi analog sacaro langsuang. Ancora mampertimbangkan baliak nilai-nilai di mano caro manulih, magambar dari hati mambaok kasukongan nan juo manyadiokan pangalaman istimewa, sapeti pena fountain nan bisa disesuaikan nan bisa dikombinasikan jo banyak caro; jo pancampuran tinta manggunoan shaker koktail.
About the A' Design Award Platina
Ancora Identitas Merek adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Ancora Identitas Merek mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Ancora Identitas Merek adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.
Press Kit
- Unique Properties
- The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding
- Production Technology
- Many materials were used in the creation of the product and package.
- Research
- Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
- Inspiration
- Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
- Project Duration
- The store opened in March 2020. Located in Tokyo, Japan.
- Operation Flow
- As a gift, a fountain pen is not just perfect but also provides a story on its own.
