Science as an Emotional Trend Layia Salamaik by Liubov Maximenkova

Science as an Emotional Trend Layia Salamaik by Liubov Maximenkova is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Seluler Competition Category.

GangsaSeluler· 2022

Science as an Emotional Trend Layia Salamaik

by Liubov Maximenkova

Client: Sber

A' Design Award Gangsa Winner in Seluler Category

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Verified Award Winner

Verify Award Status for #134986

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Colors

The Design

About Science as an Emotional Trend Layia Salamaik

Ilmu Pangatahuan sabagai Trend Emosional adolah sarangkaian layia salamaik nan dibuek tahun 2021 untuak aplikasi mobile Sberbank Online. Sari ko didedikasikan untuak Tahun Ilmu Pangatahuan jo Teknologi di Rusia. Ado tigo tema nan disaruakan: Bawah Lauik, Malalui Mikroskop, jo Jaringan Saraf. Bawah Lauik manampiakan foto-foto nan dipoto dek ahli biologi lauik. Malalui Mikroskop manunjuakan objek-objek nan biaso dijumpoi nan direkam jo foto mikro jo makro. Jaringan Saraf manampiakan gambar-gambar nan dihasiakan dek kecerdasan buatan. Tujuannyo adolah untuak manggabuangkan emosi jo pangatahuan.

The Recognition

About the A' Design Award Gangsa

Science as an Emotional Trend Layia Salamaik adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Science as an Emotional Trend Layia Salamaik dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Science as an Emotional Trend Layia Salamaik mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging: Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags: #Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology: Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research: — The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration: The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration: In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow: There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Team Members: SberBank Online team
Image Credits: Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.