KGI Bank Situs Web Perbankan dek Frog Singapore adolah pamenang nan sangaik tahormat dari A' Design Award Basi 2022 nan sangaik prestigius dalam Kategori Kompetisi Web.
BasiWeb· 2022
KGI Bank Situs Web Perbankan
dek Frog Singapore
Klien: frog Singapore
Pamenang A' Design Award Basi dalam Kategori Web
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #136784Desain
Tantang KGI Bank Situs Web Perbankan
KGI Bank adolah situs web responsif nan dirancang untuak sabuah bank nan mancakuik ampek anak perusahaan. Situs web ko manyajikan informasi korporat sarato ritel dalam satu pangalaman nan tapaduo. Konsep visual nan disederhanakan mambuek pelanggan dapek manamukan babagai sisi bank tu selapis demi selapis. Animasi mikro manambahkan katalibatan emosional pado interaksi nan lazim tajadi. Ajakan batindak (calls to action) sarato parangkat nan acok dipakai diletakkan bakatiantan untuak mandukuang langkah salanjuiknyo. Navigasi nan ditingkekkan mambarikan pandu nan lambuik antaro bagian-bagian anak perusahaan. Antarmuko pangguno dirancang mamakai Figma.
Pangakuan
Tantang A' Design Award Basi
KGI Bank Situs Web Perbankan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. KGI Bank Situs Web Perbankan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. KGI Bank Situs Web Perbankan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensi & Kemasan
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tag
- User Experience, User Interface Design, Design System, Website, Responsive
- Teknologi Produksi
- The user interface of this website was designed in Figma.
- Tantangan Desain
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Penelitian
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspirasi
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Durasi Proyek
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Alua Operasi
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Anggota Tim
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Kredit Gambar
- frog Singapore, 2022
Disponsori
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