Coach the Coaches Buku Pandunan Sipak Bola by Natasha Mozz

Coach the Coaches Buku Pandunan Sipak Bola by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Cetak Competition Category.

GangsaCetak· 2022

Coach the Coaches Buku Pandunan Sipak Bola

by Natasha Mozz

Client: Adidas

A' Design Award Gangsa Winner in Cetak Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Buku Pandunan Sipak Bola

Coach the Coaches adolah buku pandunan untuak program latihan sipak bola nan dibuek untuak pamain umua 10 sampai 14 tahun. Buku pandunan ko dipasiapkan untuak palatiah sipak bola supayo program ko bisa diterapkan dalam karajo sahari-hari. Bahan sumber nan padek jo tulisan diubah manjadi arahan nan jaleh, dibangun taruntamo dari infografis. Palet warno nan tagas mambantu navigasi antaro bagian, jo panjang lampeng di sisi tiok halaman manunjuakkan sub-kategori. Grid lapangan sipak bola sarato arahan teknis mambantuak asa gaya visual.

The Recognition

About the A' Design Award Gangsa

Coach the Coaches Buku Pandunan Sipak Bola adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Coach the Coaches Buku Pandunan Sipak Bola dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Coach the Coaches Buku Pandunan Sipak Bola mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release