Drive2Extremes Multivision Fungsi Utamo: Karyo Seni Fotografi by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Fotografi Competition Category.
PerakFotografi· 2022
Drive2Extremes Multivision Fungsi Utamo: Karyo Seni Fotografi
Client: Porsche Middle East and Africa FZE
A' Design Award Perak Winner in Fotografi Category
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- Verified Award Winner
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The Design
About Drive2Extremes Multivision Fungsi Utamo: Karyo Seni Fotografi
Drive2Extremes Multivision adolah sarangkaian karyo seni fotografi nan manggabuangan duo lanskap ekstrem dalam ciek gambar. Porsche Taycan Cross Turismo mulo-mulo difoto di ateh rawa nan mambeku di Lapland, di utara Lingkaran Arktik. Duo minggu kamudian, oto tu diletakkan di posisi nan samo relatif jo kamera, sarato jo posisi matoari nan sarupo, di padang pasir Arab di Uni Emirat Arab. Duo pandangan tu kamudian disatukan malalui teknik pajanan barulang (multiple exposure). Tujuannyo adolah untuak manyatukan pamandangan kutub jo padang pasir dalam ciek gambar. Karyo seni ko diproduksi dalam babarapo ukuran.
The Recognition
About the A' Design Award Perak
Drive2Extremes Multivision Fungsi Utamo: Karyo Seni Fotografi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Drive2Extremes Multivision Fungsi Utamo: Karyo Seni Fotografi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Drive2Extremes Multivision Fungsi Utamo: Karyo Seni Fotografi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
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