Multivision Porsche Shanghai Karya Seni Fotografi by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Fotografi Competition Category.
PerakFotografi· 2022
Multivision Porsche Shanghai Karya Seni Fotografi
Client: Porsche China
A' Design Award Perak Winner in Fotografi Category
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- Verified Award Winner
- Verify Award Status for #139344
The Design
About Multivision Porsche Shanghai Karya Seni Fotografi
Multivision Porsche Shanghai adolah rangkaian karya seni fotografi nan dibuek untuak Porsche China. Satiok gambar mangganduangan tigo foto dalam saciok bingkai malalui pambukaan bapaliang (multiple exposure). Rangkaian ko manunjuakan babagai wajah Shanghai, dari kawasan tradisional Cino jo arsitektur Former French Concession sampai ka gaduang kaco jo bajo nan modern. Sabuah oto sport tampak di satiok gambar sarato tatap dapek dikana walaupun barado di tangah lingkungan nan balapih-lapih. Gambar-gambar ko dibuek jo fotografi digital sarato dihasiakan sabagai cetakan seni (fine-art print) nan dipasang di ateh panel komposit aluminium dalam edisi tabateh.
The Recognition
About the A' Design Award Perak
Multivision Porsche Shanghai Karya Seni Fotografi adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Multivision Porsche Shanghai Karya Seni Fotografi dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Multivision Porsche Shanghai Karya Seni Fotografi adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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