Doritos W and Y Kemasan Makanan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Edisi Terbatas Competition Category.
BasiEdisi Terbatas· 2023
Doritos W and Y Kemasan Makanan
by PepsiCo Design and Innovation
A' Design Award Basi Winner in Edisi Terbatas Category
Verified Award Winner
Verify Award Status for #149719The Design
About Doritos W and Y Kemasan Makanan
Doritos W jo Y adolah desain kemasan makanan edisi tabatehan nan dibuek untuak mampairingaik tour tarakia dari duo reggaeton Wisin jo Yandel. Kemasan iko marupokan bagian dari sistem identitas visual nan lebiah lueh nan ditawaan untuak wakatu tabatehan. Latar balakang kemasan mambaok warna merah, putiah, jo biru bandera Puerto Rico. Foto hitam putiah nan distilisasi dari kaduo panyanyi tasabuik diletakkan di tangah, basisian jo teks nan mampromosikan tour dunia La Ultima Mision. Logo Doritos nan bacirikan bantuak angular ditampilkan sacaro manonjol di bagian dapan kemasan.
The Recognition
About the A' Design Award Basi
Doritos W and Y Kemasan Makanan adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Doritos W and Y Kemasan Makanan dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Doritos W and Y Kemasan Makanan dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
- Inspiration
- The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.
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