Lotus Moon Chinese Baijiu Fungsi Utusan Botol by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Desain Kamasan Competition Category.
BasiKamasan· 2023
Lotus Moon Chinese Baijiu Fungsi Utusan Botol
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award Basi Winner in Kamasan Category
Verified Award Winner
Verify Award Status for #149739The Design
About Lotus Moon Chinese Baijiu Fungsi Utusan Botol
Lotus Moon Chinese Baijiu adolah rancangan kemasan untuak minuman kareh khas Cino. Botolnyo dibuek dari kaco baragi hijau buram nan taruih tembuih, nan mambiakan cahayo lalu manembusinyo sarupo cahayo bulan. Rancangan iko diinspirasi dari puisi klasik nan mancaritokan surang panyair minum surang diri sambia maangkek cawan ka bulan. Sabuah figur nan sadang maangkek cawan diliekekkan di bagian dasar botol, sarato bayangannyo bisa diliek manembusi cairan dari balakang. Tutuik botol ko bisa dipakai baliak, misalnyo sabagai tampek dupo. Ukuran kemasan iko adolah 140 x 140 x 260 milimeter.
The Recognition
About the A' Design Award Basi
Lotus Moon Chinese Baijiu Fungsi Utusan Botol adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Lotus Moon Chinese Baijiu Fungsi Utusan Botol dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Lotus Moon Chinese Baijiu Fungsi Utusan Botol dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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