Pepsi Black x Digital Shanghai FW Kamasan Minuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Basi in Edisi Terbatas Competition Category.
BasiEdisi Terbatas· 2023
Pepsi Black x Digital Shanghai FW Kamasan Minuman
by PepsiCo Design and Innovation
A' Design Award Basi Winner in Edisi Terbatas Category
Verified Award Winner
Verify Award Status for #149741The Design
About Pepsi Black x Digital Shanghai FW Kamasan Minuman
Pepsi Black x Digital Shanghai FW marupokan kamasan minuman edisi tabateh nan dicipto khusus untuak Shanghai Fashion Week. Kamasan ko mancerminkan tema acara Originate New Nature. Sabuah lingkaran barwarno-warni mangalilingi logo Pepsi, sarato grafiknyo direntangkan ka satu arah untuak manggambarkan paluasan ruang jo wakatu. Blok-blok warno nan tadekonstruksi dalam warno pink jo hijau diatur di ateh latar balakang hitam, mancipto tampilan nan barani sarato balapisan-lapisan. Grafik nan bautuang-tuang jo saliang bertindiah mancipto efek glitch digital nan mangungkapkan panyatuan antaro dunia virtual jo dunia nyato.
The Recognition
About the A' Design Award Basi
Pepsi Black x Digital Shanghai FW Kamasan Minuman adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Pepsi Black x Digital Shanghai FW Kamasan Minuman dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Pepsi Black x Digital Shanghai FW Kamasan Minuman dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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