RE MAX Daelim Kit Brosur dek Sang Ryu adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Cetak.

GangsaCetak· 2024

RE MAX Daelim Kit Brosur

dek Sang Ryu

Klien: RE/MAX Daelim

Pamenang A' Design Award Gangsa dalam Kategori Cetak

57,757

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #155961

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang RE MAX Daelim Kit Brosur

Kit brosur ko dirancang untuak RE MAX Daelim, pemegang waralaba baru dari waralaba real estate internasional, Real Estate Maximums (RE MAX), di Korea Selatan. Iko tamasuak edisi dwibahasa dalam bahaso Korea dan Inggirih serta map berkas untuak mempromosikan kegiatan penjualan agen properti kapado calon klien. Terinspirasi dari kolaborasi jo agen properti, perancang mangelola komunikasi merek untuak produk waralaba untuak memasarkan layanan dan kinerja mareka. Brosur ko manampilkan konten informatif, samantaro map berkasnya manampuang dokumentasi penjualan untuak mempermudah konsultasi klien.

Pangakuan

Tantang A' Design Award Gangsa

RE MAX Daelim Kit Brosur adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. RE MAX Daelim Kit Brosur dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. RE MAX Daelim Kit Brosur mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensi & Kemasan: 210 x 297 mm
Tag: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Teknologi Produksi: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Tantangan Desain: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Penelitian: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspirasi: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Durasi Proyek: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Alua Operasi: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.