Chinese Lion Stiker Oto by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Ameh in Periklanan Competition Category.

AmehPeriklanan· 2024

Chinese Lion Stiker Oto

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Ameh Winner in Periklanan Category

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Verified Award Winner

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Colors

The Design

About Chinese Lion Stiker Oto

Chinese Lion adolah satu set stiker oto edisi tabateh nan dibuek untuak kandaraan Fengxing T5 EVO. Desain ko marupokan olahan artistik dari singo Cino, nan dilatakkan di ateh dasar corak tradisional Cino. Geometri tigo dimensi, seni pop, jo seni abstrak digabuang untuak maagiah grafis ko karakter nan mudo jo dinamis nan ditujukan untuak manarik ati pangamudi nan labiah mudo. Sadonyo karya seni disiapkan sabagai ilustrasi vektor jo diproduksi di ateh film PVC, dipasang sabagai semi wrap jo ukuran 4565 kali 800 milimeter. Tigo pilihan warna ditawarkan.

The Recognition

About the A' Design Award Ameh

Chinese Lion Stiker Oto adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Chinese Lion Stiker Oto dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Chinese Lion Stiker Oto malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao