Ameh Periklanan · 2025
Pepsi Smart Can Kaleng Minuman Interaktif
by PepsiCo Design and Innovation
- A' Design Award Ameh 2025 in Periklanan
- Estimated Number of Design Views: 48,952
- Verification code FBC1D78C6E · Verify this award
Colors
About Pepsi Smart Can Kaleng Minuman Interaktif
Pepsi Smart Can adolah kaleng minuman interaktif nan juo bafungsi sabagai platform digital. Kaleng ko manghubuangkan urang jo konten malalui portal digital, manawarkan pangalaman nan taruih aktif alih-alih promosi nan singkek. Pepsi Smart Can dibuek untuak manandoi peluncuran desain ulang merek Pepsi sacaro global. Platform ko mambagikan konten badasarkan minat pribadi saroman musik, olahraga, makanan jo fesyen. Kreator lokal dapek mambantu mambantuak konten nan bakaitan jo Pepsi untuak komunitas inyo surang. Tujuannyo adolah untuak mandukuang panyampaian carito interaktif nan batahan labiah lamo dari sabuah kampanye tunggal.
About the A' Design Award Ameh
Pepsi Smart Can Kaleng Minuman Interaktif adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Pepsi Smart Can Kaleng Minuman Interaktif dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Pepsi Smart Can Kaleng Minuman Interaktif malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.