Ameh Kamasan · 2025
Moutai Shengyue Flying Fairy Kemasan Minuman Karateh
by Ying Song Brand Design Shenzhen Co, Ltd
- A' Design Award Ameh 2025 in Kamasan
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 132,493
- Verification code 072D10D499 · Verify this award
Colors
About Moutai Shengyue Flying Fairy Kemasan Minuman Karateh
Moutai Shengyue Flying Fairy adolah rancangan kemasan untuak minuman karateh baijiu dari Cino. Rancangan iko taambiak dari sosok Bidadari Tabang nan dilukih di mural Dunhuang, khususnyo dewa musik di Gua 401 Gua Mogao, nan ditampilkan sadang mamacik alaik musik sheng jo sikap badan nan elok. Warna utamonyo adolah merah tuo banang, salah satu warna tradisional Cino, dan corak tutuik boto logamnyo dibuek jo teknik enamel tradisional. Kotaknyo tabukak dari sabalah suok dan bailisi struktur bacorak awan duo lapih di dalamnyo. Set iko baukuran 140 kali 105 kali 280 milimeter sarato manggunokan karateh, keramik, dan logam.
About the A' Design Award Ameh
Moutai Shengyue Flying Fairy Kemasan Minuman Karateh adolah pamenang A' Design Award Ameh, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan kelas partamo, mangaguikan jo cumelang. Pamenang Ameh adolah ciptaan nan sangaik inovatif, bapandangan jauah jo baka-kilauan mamikaik nan mancaminkan bakaik, kabijaksanaan jo kahebatan parancangnyo. Moutai Shengyue Flying Fairy Kemasan Minuman Karateh dipaokan manjadi panemuan nan sangaik dipuji, panetap kacenderungan jo monumental nan mambari nilai nan alun pernah ado. Rancangan nan manang Ameh iko adolah proyek nan mangaguikan jo dihargai nan maluaskan batas seni, ilimu, rancangan jo teknologi. Moutai Shengyue Flying Fairy Kemasan Minuman Karateh malahiakan karinduan nan kuek, mambangkikkan gairah, mandorong kreativitas jo mamikaik kito.
Press Kit
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
