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Rams Beyond Etro Kantua Panjualan by Arkiteam Architecture

Rams Beyond Etro Kantua Panjualan by Arkiteam Architecture is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Interior Competition Category.


GangsaInterior· 2025

Rams Beyond Etro Kantua Panjualan

by Arkiteam Architecture

Client: Rams Global

A' Design Award Gangsa Winner in Interior Category

9,816

Verified Award Winner

Verify Award Status for #168735

Colors

The Design

About Rams Beyond Etro Kantua Panjualan

Rams Beyond Etro marupokan kantua panjualan sarato showroom nan tabilang di Istanbul. Bagian dalamnyo mancakupi 1650 mater persegi sarato disusun bakcando galari. Permukaan putiah manjadi bingkai untuak karya seni nan takurasi sarato model dari projek hunian tasabuik. Dindiang malengkuang dibuek dari gypsum board, sadangkan langik-langik disalasaikan jo panel logam khusus nan mamantulkan cahayo. Lantai batu alam nan putiah mambuek bantuak nan mangalie sarato bayang-bayang manjadi labiah jaleh talihek. Fasad kaco spider mahubuangkan bagian dalam jo suasana kota. Sabuah jalua nan jaleh mambimbiang pangunjuang dari resepsi manuju ka zona pamera utamo.

The Recognition

About the A' Design Award Gangsa

Rams Beyond Etro Kantua Panjualan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Rams Beyond Etro Kantua Panjualan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Rams Beyond Etro Kantua Panjualan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Dimensions & Packaging
1650 sqm
Tags
Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology
The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge
The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Research
The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration
Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Project Duration
Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow
The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Team Members
Enes Cicekci, Seda Dundar
Image Credits
Arkiteam Architects

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