Castanea Nectar Fungsi Utama: Kemasan Madu by Inna Kovalenko

Castanea Nectar Fungsi Utama: Kemasan Madu by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2025

Castanea Nectar Fungsi Utama: Kemasan Madu

by Inna Kovalenko

Client: Kyiv Academy of Applied Arts

A' Design Award Gangsa Winner in Kamasan Category

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Colors

The Design

About Castanea Nectar Fungsi Utama: Kemasan Madu

Teks Buku: Castanea Nectar adalah rancangan kemasan untuk madu berangan (chestnut). Teknik ilustrasi cat air digunokan untuak manyampaikan kesan ringan dari bungo jo daun berangan. Logo mamakai garis-garis lambuik nan agak likek untuak manggambarkan kapadatan jo kayo raso madu berangan tu, sadangkan bantuak nan tagas mangingatkan ka kakuatan batang kayu berangan. Sikua lebah nan ketek manyambuangkan unsur-unsur nan ado dalam logo. Madu iko disajikan dalam toples kaco 250 gram jo label bakuran 125 x 55 milimeter, nan diletakkan dalam kotak bakuran 85 x 85 x 110 milimeter. Rancangan iko marujuak ka batang kayu berangan sabagai simbol hijau kota Kyiv.

The Recognition

About the A' Design Award Gangsa

Castanea Nectar Fungsi Utama: Kemasan Madu adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Castanea Nectar Fungsi Utama: Kemasan Madu dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Castanea Nectar Fungsi Utama: Kemasan Madu mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
Dimensions & Packaging: The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm.
Tags: Logo, gift, pattern, organic product
Production Technology: The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
Design Challenge: The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
Research: The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
Inspiration: The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are.
Project Duration: The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
Operation Flow: A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul.
Image Credits: Implementation, idea, design Inna Kovalenko