Pepsi Diner Milan 2024 Fungsi Utama: Interior Diner Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Fungsi Utama: Interior Diner Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Interior Competition Category.

GangsaInterior· 2025

Pepsi Diner Milan 2024 Fungsi Utama: Interior Diner Pop-Up

by PepsiCo Design and Innovation

A' Design Award Gangsa Winner in Interior Category

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Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Fungsi Utama: Interior Diner Pop-Up

Teks Buku: Pepsi Diner Milan 2024 adolah interior diner pop-up nan diciptokan sabagai ruang mereek sementaro di Milan. Rancangan iko mambaok konsep diner ala New York ka Eropa, sabagai pengaktifan partamo diner tu di lua Amerika Serikat. Interior iko manarapkan logo Pepsi nan baru sarato sistem identitas visual nan baru pulo. Rujuakan ka budayo pop Itali, tamasuak sepak bola jo musik, digunoan di dalam ruang tu, sarato programming jo selebriti Itali dirancang khusus untuak tamu. Tujuan dari rancangan iko adolah untuak manjalin hubungan jo masyarakaik Eropa, jo caro maasukkan budayo lokal ka dalam carito mereek tu.

The Recognition

About the A' Design Award Gangsa

Pepsi Diner Milan 2024 Fungsi Utama: Interior Diner Pop-Up adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Pepsi Diner Milan 2024 Fungsi Utama: Interior Diner Pop-Up dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Pepsi Diner Milan 2024 Fungsi Utama: Interior Diner Pop-Up mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release