Lays Deep Ridged Spicy Flavor Lto 2024 Fungsi Utamo: Kamasan Camilan by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Fungsi Utamo: Kamasan Camilan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Gangsa in Desain Kamasan Competition Category.

GangsaKamasan· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Fungsi Utamo: Kamasan Camilan

by PepsiCo Design and Innovation

A' Design Award Gangsa Winner in Kamasan Category

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Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Fungsi Utamo: Kamasan Camilan

Teks Buku: Lay's Deep Ridged Spicy Flavor marupokan rancangan kamasan nan dibuek untuak duo raso camilan edisi tabateh nan dijua di Tiongkok: Spicy Hot Strip jo Spicy Stinky Tofu. Kamasan iko dirancang untuak manjangkau konsumen mudo nan mancari waktu santai bakumpua jo camilan. Visual nan barani jo panuah samangaik manunjuakkan raso pedeh sacaro jaleh. Ilustrasi muluik nan janaka diletakkan di tangah rancangan. Fotografi makanan nan dinamis manampilkan kaduo raso tu jo intensitas paliang tinggi. Hasienyo mambari identitas nan hiduik jo mudah dikenali untuak rangkaian edisi tabateh ko.

The Recognition

About the A' Design Award Gangsa

Lays Deep Ridged Spicy Flavor Lto 2024 Fungsi Utamo: Kamasan Camilan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Lays Deep Ridged Spicy Flavor Lto 2024 Fungsi Utamo: Kamasan Camilan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Lays Deep Ridged Spicy Flavor Lto 2024 Fungsi Utamo: Kamasan Camilan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release