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Amadai Center Bangunan Multiguna by Notash Dadjoo

Amadai Center Bangunan Multiguna by Notash Dadjoo is a highly esteemed winner of the very prestigious 2020 A' Design Award Gangsa in Arsitektur Competition Category.


GangsaArsitektur· 2020

Amadai Center Bangunan Multiguna

by Notash Dadjoo

Client: NDAStudio

A' Design Award Gangsa Winner in Arsitektur Category

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The Design

About Amadai Center Bangunan Multiguna

Malahiakan, bakaambang, jo paradoks kasaran/keanggunan nan tarasoan dari lanskap kawasan babukik manjadi inti konsep desain. Dalam proses malahiakan, kapalo tampak duluan, mako jo mananaman satangah bangunan, satangah lainnyo saolah mancuang kalua dari tanah. Paradoks konseptual tampak dalam bentuk masif bangunan nan mancuang dari konteks hijaunya, nan basubuah dari dalam malalui ruang-ruang tabuka nan tasusuak. Pandangan dari kota ka lokasi jo sabaliaknyo, keberlanjutan, desain kontekstual, pusako lokal, jo panampaan aspek ekologi jo sosial proyak iko tawujud dalam desain.

The Recognition

About the A' Design Award Gangsa

Amadai Center Bangunan Multiguna adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Amadai Center Bangunan Multiguna dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Amadai Center Bangunan Multiguna mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The project was designed for The Municipality of Hamadan to build a new symbol for the city. City redial plan, visibility from city-to-site and otherwise, sensitivity toward the surrounding and scales, Local heritage, social interactions, sustainability, enhancement of the building and site role in the urban green network, be in harmony with its context, introvert design in response to the local cold climate and cultural identity along with conceptual aspects are design key factors.
Dimensions & Packaging
The site area is 44500 square meters, and the building total area is 11800 square meters. the area of the parking lot does not include.
Tags
Concept Design, Architecture, Design, Contextual, Sustainability, Green Architecture, Iran, Municipality
Production Technology
The visibility from the main streets creates the main project axes and buildings aligned to these axes. Introverted and sustainable design has featured by centralized and buried form, low height, few openings with a small area in facades, canopy for sunlight control, and the use of rough and dark material in facades. For creating a place for social events and interactions, along with the allocation of semi-open space as a plaza, various elevation levels have designed so it could draw these social interactions on the site to different levels of the complex.
Design Challenge
To create a low-rise monumental and expressive project which could meet the research needs with good visibility from the city.
Research
An expressive project which could have the potential of being a new city symbol, environmental enhancement of building and its connection to the urban green network and be harmonious with its context was the design objective. The environmental site analyzes using the ArcGIS program, studying and collecting data from local architecture and cultural heritage, sustainability practices and social interactions using local research publish and municipality sources.
Inspiration
Birthing, flourishing, and the paradox of roughness and elegance, extracted from the regional natural environment lie at the heart of this project design concept. In the process of giving birth, the head will come out first, so by burying half of the building other half seems to head-out of ground. The conceptual paradox inspired by the local mountainous landscape appears in the building's rough forms head-out of its green context, which flourished from inside through its infiltrated open spaces.
Project Duration
This project started in November 2018 and ended in January 2019 and located in Hamadan, Iran.
Operation Flow
The project contains these functions: retail, gym, educational functions, observatory, planetarium, multifunctional hall, cinema, library, city traffic control room, and municipality related offices.
Patents
Copyrights belong to Notash Dadjoo, 2019.
Team Members
Notash Dadjoo, Mohammad Gerami, Naiem Nakhaie, Mehdi Khalafi
Image Credits
All images: Model and Illustrator Notash Dadjoo, 3d render Mehdi Khalafi, 2019

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