Seotun Saram Antarmuka Aplikasi Mobile by Donggyun Kang

Seotun Saram Antarmuka Aplikasi Mobile by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Basi in Seluler Competition Category.

BasiSeluler· 2020

Seotun Saram Antarmuka Aplikasi Mobile

by Donggyun Kang

Client: Seotun Saram

A' Design Award Basi Winner in Seluler Category

14,400

Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Antarmuka Aplikasi Mobile

Seotun Saram adolah antarmuka aplikasi mobile nan manyambuangkan urang nan mancari konsultasi psikologi jo konsuletan profesional nan bakualifikasi. Namo tu marujuak ka urang nan alun tarampia, jo layanan iko manuruik ide baraso satiok urang mamulai jo caro nan condong-canggak. Sabuah dongeng manarangkan proses konsultasi sacaro sederhana untuak pangguno nan alun akrab jo konsultasi. Duo tokoh muncua dalam curito iko: Seotun, surang klien nan mangumbara, jo Gobukki, surang konsuletan nan lambek tapi bisa dipacayoi. Tekstur karateh nan hangek, warna navy langik malam, sarato ikon nan digambar jo tangan mambantuak identitas visual dari aplikasi iko.

The Recognition

About the A' Design Award Basi

Seotun Saram Antarmuka Aplikasi Mobile adolah pamenang A' Design Award Basi, sabuah pangakuan nan bapresti nan dibarikan ka rancangan nan elok nan mamanuhi kaparluan profesional jo industri nan dipaokan dari ciptaan nan dirancang jo elok. Pamenang Basi mamparlihatkan kamahiran nan gadang, spesialisasi nan tinggi, pamahaman pakar jo kapasitas kreatif panciptanyo. Seotun Saram Antarmuka Aplikasi Mobile dipaokan manjadi ciptaan nan sangaik dihormati, dikagumi jo disayangi, nan praktis jo inovatif. Rancangan nan manang Basi iko mamasukkan praktik tabaik industri jo punyo ciri teknis nan cakap nan bapautan jo ilimu jo bakaik. Seotun Saram Antarmuka Aplikasi Mobile dihormati karano katalitiannyo jo dirancang untuak maningkekkan kualitas hiduik jo mambantu manjadikan dunia tampek nan labiah elok.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim