Macy’s Website Interface Website dek Willy Lai and Dave Torres

Macy’s Website Interface Website dek Willy Lai and Dave Torres adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Antarmuka.

PerakAntarmuka· 2020

Macy’s Website Interface Website

dek Willy Lai and Dave Torres

Klien: Macy's

Pamenang A' Design Award Perak dalam Kategori Antarmuka

42,135

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #94023

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Macy’s Website Interface Website

Website Macy's adolah interface ritel online nan mambuek palanggan bisa maliek-liek jo mambali produk nan disadioan dek Macy's. Website ko didisain baliak sabagai jawaban ka umpan baliak palanggan, sahinggo mahasilan tata letak nan barasiah jo sederhana nan taimpirasi dek media fashion jo produk teknologi konsumen. Teknologi web nan responsif mambuek bisa diakses malalui komputer laptop, tablet jo smartphone. Panalitian nan mandalam mamandu karajo ko, tamasuak survei pangguno, wawancara, uji A/B jo uji kagunaan. Struktur nan labiah sederhana mampalanca proses pambalian jo maningkekan katalibatan pangguno.

Pangakuan

Tantang A' Design Award Perak

Macy’s Website Interface Website adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Macy’s Website Interface Website dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Macy’s Website Interface Website adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensi & Kemasan: We developed resonsive web design across different devices.
Tag: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Teknologi Produksi: We utilized modern responsive web technologies.
Tantangan Desain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Penelitian: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Durasi Proyek: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alua Operasi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Kredit Gambar: Images courtesy of Macys.