Macy’s App Redesign Primary Function: Aplikasi Balanjo Mobile by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Aplikasi Balanjo Mobile by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Seluler Competition Category.

PerakSeluler· 2020

Macy’s App Redesign Primary Function: Aplikasi Balanjo Mobile

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Perak Winner in Seluler Category

25,706

Verified Award Winner

Verify Award Status for #94021

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Colors

The Design

About Macy’s App Redesign Primary Function: Aplikasi Balanjo Mobile

Macy's App adolah aplikasi balanjo mobile nan didisain ulang taun 2019 untuak parangkek Android jo iOS. Aplikasi ko mambuek palanggan bisa maliek jo mambali produk fashion, kecantiakan, sarato barang rumah tanggo dari smartphone atau tablet. Tata letaknyo barasiah jo sadarhano, sarato mangambiak inspirasi visual dari media fashion jo produk teknologi konsumen. Piranti nan babasis kamera mandukuang scan dan bayia, sarato fitur augmented reality mambuek palanggan bisa maliek pratinjau produk sabalun mambali. Disain ulang ko badasa pado panalitian pangguno nan lueh sarato masukan dari palanggan, dan katalibatan pangguno maningkek sasudah dilancarkan.

The Recognition

About the A' Design Award Perak

Macy’s App Redesign Primary Function: Aplikasi Balanjo Mobile adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Macy’s App Redesign Primary Function: Aplikasi Balanjo Mobile dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Macy’s App Redesign Primary Function: Aplikasi Balanjo Mobile adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.