Bafang Koi Банкарска подарочна кутија by One Design Brand Communication Co. Ltd is a highly esteemed winner of the very prestigious 2022 Сребрена награда A' Design Award in Дизајн на пакување Competition Category.

СребренаПакување· 2022

Bafang Koi Банкарска подарочна кутија

by One Design Brand Communication Co. Ltd

Client: One Design Brand Communication Co., Ltd.

Сребрена награда A' Design Award Winner in Пакување Category

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Verified Award Winner

Verify Award Status for #125914

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bafang Koi Банкарска подарочна кутија

Дизајнот на кутијата Багуа Кои не е само површински. Како дел од подарокот, подарочната кутија е дизајнирана како симбол на драгоцен благослов со длабока конотација на кинеската култура. Дизајнерот се инспирирал од кинеската Кои култура и Багуа културата, кои обете пренесуваат драгоцен благослов за среќа и богатство, усогласувајќи ги со културната карактеристика на банкарската индустрија.

The Recognition

About the Сребрена награда A' Design Award

Bafang Koi Банкарска подарочна кутија е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Bafang Koi Банкарска подарочна кутија да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Bafang Koi Банкарска подарочна кутија е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.
Dimensions & Packaging: 240mm*240mm*150mm
Tags: China gift packaging
Production Technology: Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
Research: I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspiration: The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.
Project Duration: The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
Operation Flow: We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams.
Team Members: Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd
Image Credits: One Design brand communication Co., Ltd