Buddy Workwear Primary Function: Идентитет на бренд by Pilotfisch GmbH and Co. KG

Buddy Workwear Primary Function: Идентитет на бренд by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Сребрена награда A' Design Award in Дизајн на рекламирање, маркетинг и комуникации Competition Category.

СребренаРекламирање· 2022

Buddy Workwear Primary Function: Идентитет на бренд

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Сребрена награда A' Design Award Winner in Рекламирање Category

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Colors

The Design

About Buddy Workwear Primary Function: Идентитет на бренд

Buddy Workwear е идентитет на бренд создаден за производител на работна облека во Германија. Името Buddy го формира јадрото на идентитетот и е изведено од поранешното име на компанијата. Темносината служи како главна боја и им овозможува на производите и фотографиите да се истакнат, додека светлосината се користи како акцентна и нагласувачка боја. Двете бои се надополнуваат една со друга како другари. Јасната типографија и едноставниот текст го поддржуваат директниот став на брендот. Идентитетот е применет на печатени брошури, веб-страница, видео и кампања на социјалните мрежи.

The Recognition

About the Сребрена награда A' Design Award

Buddy Workwear Primary Function: Идентитет на бренд е добитник на Сребрената награда A' Design Award, извонредно престижно признание што се доделува на врвни, прекрасни и импресивни дизајни. Сребрените добитници се исклучително бриљантни и многу креативни дела што ја покажуваат одличната стручност, талентот и проникливоста на нивните дизајнери. Се очекува Buddy Workwear Primary Function: Идентитет на бренд да биде прекрасно, примерно, извонредно професионално и длабоко иновативно дело. Овој дизајн со Сребрена награда е значаен, восхитуван пронајдок што придонесува за поместување на границите на уметноста, науката, дизајнот и технологијата. Buddy Workwear Primary Function: Идентитет на бренд е творба на која многумина и завидуваат, која ги буди желбите, носи позитивни чувства и предизвикува восхит и чудење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster