Transatlantic Innovation Week Настанска комуникација by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 Железна награда A' Design Award in Дизајн на рекламирање, маркетинг и комуникации Competition Category.
ЖелезнаРекламирање· 2024
Transatlantic Innovation Week Настанска комуникација
Client: U.S. Konsulat München
Железна награда A' Design Award Winner in Рекламирање Category
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- Verified Award Winner
- Verify Award Status for #153141
The Design
About Transatlantic Innovation Week Настанска комуникација
Трансатлантската недела на иновации, организирана од Амбасадата на САД и сите пет генерални конзулати, е повеќедневен настан кој се фокусира на германско-американското партнерство и неговата широка иновативна моќ. Под овогодинешното мото креативност без граници, за партнерите на настанот се дизајнирани промотивна најава, целна страница и целосен сет на алатки за социјални медиуми. Клучниот визуел на настанот го комбинира мотото со идејата за партнерство како сеопфатна порака.
The Recognition
About the Железна награда A' Design Award
Transatlantic Innovation Week Настанска комуникација е добитник на Железната награда A' Design Award, престижно признание што се доделува на добри дизајни што ги исполнуваат професионалните и индустриските барања очекувани од добро дизајнирани творби. Железните добитници ја покажуваат големата вештина, високата специјализација, стручното разбирање и креативниот капацитет на нивните творци. Се очекува Transatlantic Innovation Week Настанска комуникација да биде високо ценета, восхитувана и сакана творба што е практична и иновативна. Овој дизајн со Железна награда ги интегрира најдобрите индустриски практики и има компетентни технички карактеристики поврзани со знаење и талент. Transatlantic Innovation Week Настанска комуникација е почитуван за својата темелност и е дизајниран да го подобри квалитетот на животот и да помогне светот да стане подобро место.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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