Luhua Xiaomo Лухуа Сяомогийн Гүдгэрийн Тосны Сав Баглаа Боодол by Tiger Pan is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.
ХүрэлСавлагаа· 2020
Luhua Xiaomo Лухуа Сяомогийн Гүдгэрийн Тосны Сав Баглаа Боодол
by Tiger Pan
Client: Shandong Luhua Group
A' Design Award Хүрэл шагнал Winner in Савлагаа Category
Verified Award Winner
Verify Award Status for #100810The Design
About Luhua Xiaomo Лухуа Сяомогийн Гүдгэрийн Тосны Сав Баглаа Боодол
Лухуа Сяомо нь бага хэмжээгээр гар аргаар үйлдвэрлэдэг гүдгэрийн тос нунтаглахад зориулсан сав баглаа боодлын загвар юм. Сав нь 50 мм диаметр, 210 мм өндөртэй, шулуун цилиндр хэлбэртэй шилэн лонх юм. Наалддаг шошго нь лонхыг 350 градусаар ороож, хуучин сонины хуудас мэт зохион байгуулагдсан бөгөөд хүнсний бүтээгдэхүүнийг сонин цаасаар боодог байсан үеийг сануулдаг. Тэмдэгтүүд нь хуучин Хятадын дэлгүүрийн самбарын хэв маягаар босоо байдлаар байрлуулагдсан байна. Шошгоор бүрхэгдээгүй нарийн зай нь дотор орших тосны хэмжээг харуулах товойлгосон жинлүүрийн тэмдэг болж хувирдаг.
The Recognition
About the A' Design Award Хүрэл шагнал
Luhua Xiaomo Лухуа Сяомогийн Гүдгэрийн Тосны Сав Баглаа Боодол нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Luhua Xiaomo Лухуа Сяомогийн Гүдгэрийн Тосны Сав Баглаа Боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Luhua Xiaomo Лухуа Сяомогийн Гүдгэрийн Тосны Сав Баглаа Боодол хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Dimensions & Packaging
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Tags
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Production Technology
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Design Challenge
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Research
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Inspiration
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Project Duration
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Operation Flow
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Team Members
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
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