Shiny Meadow A2 Сүүний шил by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 A' Design Award Мөнгөн шагнал in Савлагааны дизайн Competition Category.
МөнгөнСавлагаа· 2020
Shiny Meadow A2 Сүүний шил
Client: China Mengniu Dairy Company Co., Ltd.
A' Design Award Мөнгөн шагнал Winner in Савлагаа Category
Verified Award Winner
Verify Award Status for #101529The Design
About Shiny Meadow A2 Сүүний шил
Shiny Meadow A2 нь шинэ сүүнд зориулан бүтээгдсэн шил юм. Шилийг өндөр нэвчилттэй PET-ээр хийсэн бөгөөд шилний бүтэц, мэдрэмжийг өгдөг. Хэлбэр нь Европын сонгодог сүүний шилэн саван дээр үндэслэгдэж, орчин үеийн байдлаар шинэчлэн зурагдсан. Том тунгалаг хэсэг нь дотор дахь сүүг харуулдаг тул бүтээгдэхүүнийг шууд харах боломжтой. Төвд байрлах том A2 тэмдэг нь хоолны пирамидтай хослон брэндийн дүр төрхийг бүрдүүлдэг. Шил нь 720 мл багтаамжтай бөгөөд хамгийн их диаметр нь 80 мм, өндөр нь 238 мм юм. Энэхүү дизайн нь энгийн байдал болон цэвэр ариун байдлыг илэрхийлэхийг зорьсон.
The Recognition
About the A' Design Award Мөнгөн шагнал
Shiny Meadow A2 Сүүний шил нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Shiny Meadow A2 Сүүний шил нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Shiny Meadow A2 Сүүний шил бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - Dimensions & Packaging
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - Tags
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- Production Technology
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - Design Challenge
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- Research
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - Inspiration
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - Project Duration
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - Operation Flow
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- Team Members
- Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu - Image Credits
- .
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