Breath Постерын цуврал by Na An is a highly esteemed winner of the very prestigious 2020 A' Design Award Хүрэл шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ХүрэлГрафик· 2020

Breath Постерын цуврал

by Na An

Client: Luxun Academy Of Fine Arts

A' Design Award Хүрэл шагнал Winner in График Category

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Verified Award Winner

Verify Award Status for #103564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Breath Постерын цуврал

Амьсгал бол ковид-19 цар тахлын үеэр олон нийтийн эрүүл мэндийн ухамсрыг дэмжих зорилгоор бүтээсэн постерын цуврал юм. Постеруудад нүүрний хажуугийн дүрсийг маскны ирмэгтэй хослуулж, эерэг ба сөрөг хэлбэрүүдийг ашигласан болно. Хуваалцсан контурууд амьсгалах ба хамгаалах хоорондын харилцан хамааралтай холбоог илэрхийлдэг. Тэнгэр, хот, зүрх, зүрхний цохилт зэрэг нэмэлт элементүүд энэ санааг олон нийт болон эв нэгдлийн сэдэвтэй холбон өргөжүүлдэг. Дүрслэлийг гараар зурж, зургийн засварлах программ хангамжийн тусламжтайгаар бэлтгэсэн болно. Постер бүрийн хэмжээ 700 x 1000 миллиметр байна.

The Recognition

About the A' Design Award Хүрэл шагнал

Breath Постерын цуврал нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Breath Постерын цуврал нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Breath Постерын цуврал хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensions & Packaging: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Tags: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Production Technology: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Design Challenge: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Research: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiration: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Project Duration: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Operation Flow: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.