Fairy Fox Арьс арчилгаа by Antonia Skaraki - A.S. Advertising is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Савлагааны дизайн Competition Category.
МөнгөнСавлагаа· 2021
Fairy Fox Арьс арчилгаа
by Antonia Skaraki - A.S. Advertising
Client: Fairy Fox
A' Design Award Мөнгөн шагнал Winner in Савлагаа Category
Verified Award Winner
Verify Award Status for #107898The Design
About Fairy Fox Арьс арчилгаа
Байгалийн мэдрэмж рүү хүргэх адал явдалт аялалд тавтай морилно уу. Эдгээр арьс арчилгааны бүтээгдэхүүнийг тойрсон нууцлаг уур амьсгалыг мэдэрцгээе. Дизайн нь Эх Байгаль болон түүний хүүхдүүдийн хоорондох холбоог илэрхийлж байгаа бол өндөр чанарын материалууд нь мэдрэхүйн мэдрэмж болон урт хугацааны сэтгэгдлийг бий болгоно. Өрсөлдөөний судалгаа болон чиг хандлагын шинжилгээ нь үйлчлүүлэгчийн алсын хараа, стратегитай нийцсэн боломжийн орон зайг олж илрүүлэхэд хүргэсэн бөгөөд үүний үр дүнд орчин үеийн, минималист, дулаахан савлагааг бүтээжээ.
The Recognition
About the A' Design Award Мөнгөн шагнал
Fairy Fox Арьс арчилгаа нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Fairy Fox Арьс арчилгаа нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Fairy Fox Арьс арчилгаа бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
- Dimensions & Packaging
- PVC labels on all the packages.
15x12cm
14,5x8,8cm - Tags
- baby, care, child, cream, fairy, fox, product, health, skincare
- Production Technology
- Environmentally friendly. Plastic containers with PVC labels.
- Design Challenge
- The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
- Research
- A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
- Inspiration
- Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
- Project Duration
- The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
- Operation Flow
- The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
- Team Members
- Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou - Image Credits
- Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017
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