Money Talks Зурган цуврал by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.
ТөмөрГрафик· 2021
Money Talks Зурган цуврал
Client: Huzhou University
A' Design Award Төмөр шагнал Winner in График Category
Verified Award Winner
Verify Award Status for #110420The Design
About Money Talks Зурган цуврал
"Мөнгө ярьдаг" бол албан тушаалтны дундах авилгал, хээл хахуулийг шүүмжилсэн зургийн цуврал юм. Уг цуврал нь нуугдмал шунал, хэлэгдээгүй дүрэм журам, алдар нэр, эд баялгийг эрхэмлэх сэтгэлгээг илэрхийлэхийн тулд олон зуун сүнсний дүрсийг харуулдаг. Харанхуй, аймшигтай дүрслэлүүд нь албан тушаалтнуудын эерэг олон нийтийн дүр төрхийн эсрэг талд байрлуулагдсан байдаг. Тус бүрийн хэвлэмэл зураг 297 x 420 миллиметр хэмжээтэй бөгөөд Adobe Photoshop болон Illustrator программ ашиглан бүтээгдсэн. Энэхүү зургийн цуврал нь шударга засаглал, хичээл зүтгэл, шударга ёсыг уриалахын зэрэгцээ үзэгчдэд урлагийн өвөрмөц мэдрэмж, туршлагыг өгдөг.
The Recognition
About the A' Design Award Төмөр шагнал
Money Talks Зурган цуврал нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Money Talks Зурган цуврал нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Money Talks Зурган цуврал нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
- Dimensions & Packaging
- Width: 297mm x Height: 420mm x Weight: 200gm
- Tags
- Money Talks, Anti-Corruption, With the people in my heart
- Production Technology
- Adobe Photoshop and Illustrator
- Design Challenge
- The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
- Research
- Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
- Inspiration
- The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
- Project Duration
- This project was created and completed between January and June 2020 in Ningbo, China.
- Operation Flow
- This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
- Patents
- Copyright©2020 CHIA-LIANG LIN. All rights reserved.
- Team Members
- CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN - Image Credits
- Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN
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