Who's That Eating Поп-Ап Зургийн Ном by Keitaro Sugihara

Who's That Eating Поп-Ап Зургийн Ном by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтан шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

АлтанГрафик· 2021

Who's That Eating Поп-Ап Зургийн Ном

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award Алтан шагнал Winner in График Category

49,833

Verified Award Winner

Verify Award Status for #111800

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Who's That Eating Поп-Ап Зургийн Ном

Энэхүү интерактив поп-ап ном нь дуртай хоолоо идэж буй долоон амьтныг дагаж, тус бүр нь өвөрмөц идэх арга барилыг харуулсан 3D поп-ап хавтастай. Поп-ап бүр нь нэг хуудас огтолж зохион бүтээсэн бөгөөд амны дотоод талыг харуулж, бүтцийн бат бэхийг нэмж өгдөг хоёр дахь дэвсгэр хуудастай. Цаасан коллаж дүрслэлтэй хослуулсан энэхүү энгийн загвар нь амьтан бүрт амьдрал оруулдаг. Текст нь японы дуурайлгын үгсийг ашиглан идэх дууг агуулсан бөгөөд амьтад хазаж идэж байхад уншигчийг хуудсыг нээж, хаахад урамшуулдаг.

The Recognition

About the A' Design Award Алтан шагнал

Who's That Eating Поп-Ап Зургийн Ном нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Who's That Eating Поп-Ап Зургийн Ном нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Who's That Eating Поп-Ап Зургийн Ном хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.