Ecological Journey Бэлгийн хайрцаг by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Савлагааны дизайн Competition Category.
МөнгөнСавлагаа· 2021
Ecological Journey Бэлгийн хайрцаг
by Pufine Advertising Ltd. Co.
Client: Wuhan Little Bee Food Co., Ltd.
A' Design Award Мөнгөн шагнал Winner in Савлагаа Category
- 26,925
- Verified Award Winner
- Verify Award Status for #111804
The Design
About Ecological Journey Бэлгийн хайрцаг
Экологийн Аялал бол орон нутагт үйлдвэрлэсэн зөгийн бал болон цайны бэлгийн хайрцаг юм. Дизайн нь барзгар модон бийрээр зурсан байгалийн үзэгдлүүдийг харуулж, орон нутгийн амьтад болон үзэсгэлэнт газруудыг багтаасан байдаг. Хайрцгийн тал бүр бүрэн зургийг агуулдаг тул хайрцгуудыг тус тусад нь харах эсвэл нэгтгэн илүү том зураг болгож болно. Бүрхүүлүүд нь бага зэрэг барзгар бүтэцтэй өвс, модон цаасаар хийгдсэн бол их бие нь алтан хивсэн цаасаар хийгдсэн бөгөөд хайрцгуудыг цаасан утсаар боосон байдаг. Урд талдаа зурагтай, ард талдаа чөлөөтэй зурах шугаман тортой карт мөн багтсан байна.
The Recognition
About the A' Design Award Мөнгөн шагнал
Ecological Journey Бэлгийн хайрцаг нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Ecological Journey Бэлгийн хайрцаг нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Ecological Journey Бэлгийн хайрцаг бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a collection of locally produced honey and tea. 1. Integrated local treasured animals and scenic spots, painted three series of natural ecological scenes with rough wooden brushes to improve product quality and on-site experience. 2. Each side of packaging is a complete picture, which can be combined independently or mutually to increase the visual experience and sales combination. 3. Fixed with twine in combination to reflect product features and reduce packaging cost.
- Dimensions & Packaging
- Length:240mm, width:80mm, height:140mm
- Tags
- Gift box, package, honey, flower, tea, nature, Shennongjia, animal, culture
- Production Technology
- The upper and lower covers of the packaging materials are made of ringed grass and wood paper with a slightly rough texture, the box body is made of golden carpet paper, and the lacing is made of paper cord, which is consistent with the natural, plain and environmental characteristics of the original ecological products.
- Design Challenge
- 1. Creatively, according to the characteristics of products, local nature, culture and product characteristics should be fully explored. 2. Combined with the sales environment, studied the display and display of products and the visual changes of different serialized combinations. 3. Considering the packaging cost in terms of packaging structure, add a booth in the box to reduce the loss of mailing and carrying.
- Research
- The package is sold in local tourist stores and distributed as a local signature product. Therefore, in terms of design, 1. Consider how to combine local natural resources and use expressive methods and materials to reflect product characteristics. 2. Study display effects and combination changes in display and sales process to improve sales. Study the interaction and communication with consumers combined with the theme of nature conservation.
- Inspiration
- Shennongjia is a world famous natural ecological reserve. Rare plants and endangered animals under state first class protection thrive here. They are the guardians of this place. Good ecological environment has created the local tourism industry and featured products. The creation is inspired by nature. It is hoped that people will pay more attention to nature and agricultural products protection when they travel and buy products. Everyone is the "patron saint" of the natural home.
- Project Duration
- The project began in September 2019 and will be completed in December 2019
- Operation Flow
- 1. The design of the product combines the local nature, culture and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience.
2. Visual changes brought by different images and packaging combinations can promote sales interaction.
3. The product is attached with a card, the front side can be used as a decorative painting display, the back side is a line screen, you can doodle at will, increase the experience of participation. - Team Members
- Designer: xiang shasha;
Creative Director: Zhang Yanhui;
illustration: Tong Meng
Customer Service Director: Zhou Xiaoli
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