Action Means Everything Сурталчилгааны Зурагт Хуудас by Hsiao-Wen Hu

Action Means Everything Сурталчилгааны Зурагт Хуудас by Hsiao-Wen Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

МөнгөнГрафик· 2021

Action Means Everything Сурталчилгааны Зурагт Хуудас

by Hsiao-Wen Hu

Client: Hsiao-Wen Hu

A' Design Award Мөнгөн шагнал Winner in График Category

39,800

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Verify Award Status for #114235

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Colors

The Design

About Action Means Everything Сурталчилгааны Зурагт Хуудас

Энэхүү кампанит ажлын санал нь хоосон амлалтаас илүү үйлдэл хийх нь чухал болохыг сурталчилж, идэвхтэй оролцооны үр дүнд бий болсон өөрчлөлт, эрх мэдлийг хүмүүст ойлгуулах зорилготой юм. Энэ нь тухайн үеийн нийгмийн хөдөлгөөнд хариу үйлдэл үзүүлэхийн зэрэгцээ арга хэмжээ авахын ач холбогдлын талаар дизайнерын хувийн сануулга болдог өөрийн санаачилсан төсөл юм.

The Recognition

About the A' Design Award Мөнгөн шагнал

Action Means Everything Сурталчилгааны Зурагт Хуудас нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Action Means Everything Сурталчилгааны Зурагт Хуудас нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Action Means Everything Сурталчилгааны Зурагт Хуудас бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Dimensions & Packaging: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tags: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Production Technology: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Design Challenge: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiration: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Operation Flow: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Read the Press Release