Himalaya Sheet Mask Химс Маск Баглаа Боодол by Elephant Design and Himalaya Wellness

Himalaya Sheet Mask Химс Маск Баглаа Боодол by Elephant Design and Himalaya Wellness is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Савлагааны дизайн Competition Category.

МөнгөнСавлагаа· 2021

Himalaya Sheet Mask Химс Маск Баглаа Боодол

by Elephant Design and Himalaya Wellness

Client: Himalaya Wellness

A' Design Award Мөнгөн шагнал Winner in Савлагаа Category

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Colors

The Design

About Himalaya Sheet Mask Химс Маск Баглаа Боодол

Гималайн Хуудсан Маск нь хувийн арчилгааны ангилалд багтах нүүрний хуудсан маскны баглаа боодлын дизайн юм. Систем нь таван хувилбарыг хамарч, тод өнгөний палитр, тоглоомч фонт болон гол хэсэгт өөртөө зориулсан тэмдэглэлийг ашигласан. Зурган дүрслэлүүд нь бүтээгдэхүүний байгалийн найрлагыг зөөлөн хэв маягаар харуулна. Уут нь CMYK, цагаан болон дөрвөн тусгай Pantone өнгөөр хэвлэгдсэн. Лого болон зургийг цэгэн гялгар лакаар өнгөлсөн бол үлдсэн гадаргуу нь мат байна. Энэхүү дизайн нь дэлхийн зах зээл дэх залуу худалдан авагчдын сонирхлыг татахад чиглэгдсэн болно.

The Recognition

About the A' Design Award Мөнгөн шагнал

Himalaya Sheet Mask Химс Маск Баглаа Боодол нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Himalaya Sheet Mask Химс Маск Баглаа Боодол нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Himalaya Sheet Mask Химс Маск Баглаа Боодол бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensions & Packaging: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tags: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Production Technology: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Design Challenge: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Research: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiration: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Project Duration: The project started in September 2019 and finished in December 2020, in Singapore & India.
Operation Flow: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Team Members: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Image Credits: All designs and images are created by Elephant Design.