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Next Hub Холимог хэрэглээний цогцолбор by Ahmed Habib

Next Hub Холимог хэрэглээний цогцолбор by Ahmed Habib is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Архитектур, барилга ба байгууламжийн дизайн Competition Category.


МөнгөнАрхитектур· 2021

Next Hub Холимог хэрэглээний цогцолбор

by Ahmed Habib

Client: Lines

A' Design Award Мөнгөн шагнал Winner in Архитектур Category

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The Design

About Next Hub Холимог хэрэглээний цогцолбор

Next Hub нь Саудын Арабын Жидда хотод байрлах холимог хэрэглээний цогцолбор бөгөөд зочломтгойн үйлчилгээ, захиргаа, зугаа цэнгэл, жижиглэн худалдаа, хүнс, ундаа болон амралт зугаалгын бүсүүдийг нэгтгэдэг. Уг зохиомж нь бат бөх биет ба хоосон зайн хоорондын харилцааг судалдаг. Барилгын эзлэхүүнүүд төв дэх нээлттэй талбайг хүрээлж, уламжлалт зах зээлийг санагдуулан нийгмийн харилцаа бүхий хотын орчны туршлагыг бүрдүүлдэг. Дотоод хашаанууд нь зочид буудал болон захиргааны барилгуудад байгалийн салхивч ба өдрийн гэрлийг оруулж ирдэг. Өнгөлгөөнд өнгөлсөн травертин чулуу, хар ган болон давхар шилэн цонх багтдаг.

The Recognition

About the A' Design Award Мөнгөн шагнал

Next Hub Холимог хэрэглээний цогцолбор нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Next Hub Холимог хэрэглээний цогцолбор нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Next Hub Холимог хэрэглээний цогцолбор бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Next Hub is an architecture and landscape integrated mixed use design that blends in different facilities including hospitality, admin, entertainment, retail, f&b and recreational zones.The conceptual idea was to explore the architecture relation between solid and void, through a dynamic composition of masses and courts that creates a dialogue between internal and external spaces, to enjoy natural daylight and landscape views all throughout the year.
Dimensions & Packaging
-Plot Area: 23000 sqm
-Max Foot print ratio : 0.6
-Max FAR: 1.2
-Height Regulation from Street Level: G, M & 5 floors
-Set Backs Regulations: 12 m from all sides
-Floors: Basement, Ground, Mezzanine & 5 floors
-No commercial openings are allowed directly on the main street.

Areas:
-Hotel: 12,300 sum , 108 rooms
-Admin Buildings: 9,500
-F&B Shops: 5,400
-Kids Entertainment: 2,000
-Outdoor Plaza:7,200
-Parking: 23,000
Tags
Architecture, Commercial, Hotel, Design, Hospitality, Modern, Industrial, Administration, Entertainment, Recreational, Plaza, Food & Beverage, Social, Mixed use, Triangle, Landscape, Saudi, Jeddah
Production Technology
-Main Structure: Concrete & Steel
-Main Architectural Finishes: Honed Silver Travertine Stone, Black Steel, Desaturated Brown Stucco, Double Glazed Glass
Design Challenge
Creating a destination that offers a quality social experience and redefine the image of a mixed use complex in Jeddah, while respecting the climate requirements and cultural needs dictated by Arab traditions, were the main design challenges.
Research
TYPE-OBJECTIVES-METHODOLOGY

1-Data Collection research-Client needs analysis-Client meetings
2-Cultural research-Project Zoning & cultural needs-Social Questionnaire
3-Arch. Design Direction research-General mood board, Massing & Materials-Web based research
4-Arch. Technical research-Identify Construction methodology-Subject Matter Experts & Web based Research
5-Environmental research-Natural Ventilation & Sun light-Web based research
6-Landscape research-Hardscape & Softscape design direction-Web based Research
7-Presentation direction research-Matching Graphics to Architecture concept-Web based Research
Inspiration
Inspired from old traditional markets "Wikala", the project masses were arranged in a way to enclose the main central plaza, creating internal views and urban-like experience with social interaction. The project sky-line was designed in a dynamic way with different heights, inspired from natural mountains and skylines of Saudi topography. Inspired by Arabic traditional architecture, the hotel and admin buildings were designed with internal courts to bring in natural ventilation and sunlight.
Project Duration
Duration: The project design Process started in July 2020 and finished in October 2020
Location: Jeddah, KSA
Operation Flow
Entrances:
- Plaza: Open Entrance from Main Street
- Hotel: Private Entrance from Side street
- Adminstration: Private Entrance from Main Street
- Entertainment: Private Entrance from Plaza
- Services: Direct Access from back side
- Parking: Direct Access ramps from Main Street
Floors Functions:
The Ground Floor comprise: Main entrances , restaurants, shop and the central plaza; the first floor comprise: restaurant, gym, spa and terrace of the hotel, cinema, kids area and terrace with kiosk and restaurant; the typical floor comprise: hotel bedrooms, offices and kids area.
Team Members
Design Director: Ahmed Habib
Design Architect: Sveva Salimbene
Design Architect: Ehab Hassan
3D Visualization: Oleksandr Bakhmatskyi

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