Alienergy Energy Drink Үндсэн үүрэг: Эрчим хүчний ундааны сав баглаа боодол by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in Савлагааны дизайн Competition Category.
МөнгөнСавлагаа· 2021
Alienergy Energy Drink Үндсэн үүрэг: Эрчим хүчний ундааны сав баглаа боодол
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award Мөнгөн шагнал Winner in Савлагаа Category
Verified Award Winner
Verify Award Status for #119239The Design
About Alienergy Energy Drink Үндсэн үүрэг: Эрчим хүчний ундааны сав баглаа боодол
Alienergy бол чихэргүй эрчим хүчний ундааны сав баглаа боодол юм. Дизайнд өргөн нь 58 мм, гүн нь 58 мм, өндөр нь 142 мм хэмжээтэй, 330 мл багтаамжтай нимгэн хөнгөн цагаан лаazany ашигласан. Хөнгөн цагааныг сонгосон нь дахин боловсруулж, үр ашигтайгаар дахин ашиглаж болдогтой холбоотой. Брэндийн лого хэлбэрийн үргэлжлэл болгон зурсан харь гарагийн дүрс нь үндсэн график зургийг бүрдүүлж, бүтээгдэхүүний бүх шугамд давтагдана. Цэвэрхэн өнгөний палитр, шулуун шугам, геометрийн хэлбэр, металл өнгийн онцлох хэсгүүд нь лааzany-д тавиур дээр хүчтэй байр суурь эзлүүлдэг. Мэдээллийн шатлал нь чихэргүй найрлагыг онцолж харуулдаг.
The Recognition
About the A' Design Award Мөнгөн шагнал
Alienergy Energy Drink Үндсэн үүрэг: Эрчим хүчний ундааны сав баглаа боодол нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Alienergy Energy Drink Үндсэн үүрэг: Эрчим хүчний ундааны сав баглаа боодол нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Alienergy Energy Drink Үндсэн үүрэг: Эрчим хүчний ундааны сав баглаа боодол бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
- Dimensions & Packaging
- Width 58mm x Depth 58mm x Height 142mm
- Tags
- Branding, Packaging, Can, 3D, Energy drink
- Production Technology
- When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
- Design Challenge
- This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
- Project Duration
- The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
- Patents
- Label Patent:202030509836.0 , 2020, China.
- Team Members
- Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao - Image Credits
- Creator: Gang Wang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
