Have A Good Tea Цайны сав баглаа боодол by Toshiki Okada

Have A Good Tea Цайны сав баглаа боодол by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2021

Have A Good Tea Цайны сав баглаа боодол

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

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Verified Award Winner

Verify Award Status for #119804

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Colors

The Design

About Have A Good Tea Цайны сав баглаа боодол

"Have A Good Tea" нь Кавагоэ хэмээх түүхэн хотод үйлдвэрлэдэг Японы амтат цайны сав баглаа боодлын дизайн юм. Уг хайрцагт сакура болон шөнийн сакура цэцгийн амттай цай агуулагдах бөгөөд сакура цэцгийг биширч үзэх улиралд зориулан бүтээгдсэн. Гараар зурсан усан будгийн зурагт орон нутгийн ландшафтыг дүрсэлсэн бөгөөд лого байрлах хэсгийг арын дэвсгэр зурагнаас ялгаж харагдуулахын тулд гүдгэрлэн (эмбосс) хийжээ. Хайрцаг барихад хялбар бөгөөд дахин боловсруулах боломжтой, тольтой бус өндөр чанарын цаасаар хийгдсэн бөгөөд дахин боловсруулалтад зориулж задлах боломжтой. Уг дизайн нь цайны соёлыг залуу үеийнхэнд танилцуулах зорилготой юм.

The Recognition

About the A' Design Award Хүрэл шагнал

Have A Good Tea Цайны сав баглаа боодол нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Have A Good Tea Цайны сав баглаа боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Have A Good Tea Цайны сав баглаа боодол хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada