Sogurt With Love and All Things Good Хөлдөөсөн Йогуртын Сав Баглаа Боодол by Jimmy Chew

Sogurt With Love and All Things Good Хөлдөөсөн Йогуртын Сав Баглаа Боодол by Jimmy Chew is a highly esteemed winner of the very prestigious 2021 A' Design Award Төмөр шагнал in Савлагааны дизайн Competition Category.

ТөмөрСавлагаа· 2021

Sogurt With Love and All Things Good Хөлдөөсөн Йогуртын Сав Баглаа Боодол

by Jimmy Chew

Client: Sogurt

A' Design Award Төмөр шагнал Winner in Савлагаа Category

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Verified Award Winner

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Colors

The Design

About Sogurt With Love and All Things Good Хөлдөөсөн Йогуртын Сав Баглаа Боодол

Sogurt With Love and All Things Good нь хөлдөөсөн йогурт мөхөөлдгийн сав баглаа боодлын дизайн юм. Ойрхон, хөнгөн шинжтэй бөгөөд нэгэн зэрэг эрхэм дэгжин брэндийн дуу хоолойг тусгахын тулд шинэлэг өнгөний аяс ашигласан. Давхарласан зурган дүрслэлүүд нь тухайн амтыг бүрдүүлдэг гол орцуудын нэгдлийг хүний шинжээр илэрхийлж байна. Үсгийн хэв маяг, дүрс тэмдэг, зохион байгуулалт нь бүтээгдэхүүний мэдээллийг тодорхой, уншихад хялбар байдлаар харуулахаар зохион байгуулагдсан. Өмнөх сав баглаа боодлын хуванцар таг нь цаасан тагаар солигдсон. Тус бүрийн сав нь 125 миллилитр багтаамжтай бөгөөд өргөн нь 74 миллиметр юм.

The Recognition

About the A' Design Award Төмөр шагнал

Sogurt With Love and All Things Good Хөлдөөсөн Йогуртын Сав Баглаа Боодол нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Sogurt With Love and All Things Good Хөлдөөсөн Йогуртын Сав Баглаа Боодол нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Sogurt With Love and All Things Good Хөлдөөсөн Йогуртын Сав Баглаа Боодол нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensions & Packaging: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tags: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Production Technology: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Design Challenge: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Research: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Inspiration: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Project Duration: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Operation Flow: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Team Members: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Image Credits: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.