Fck 2020 Календарь by Lateral Creative Hub

Fck 2020 Календарь by Lateral Creative Hub is a highly esteemed winner of the very prestigious 2021 A' Design Award Алтан шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

АлтанГрафик· 2021

Fck 2020 Календарь

by Lateral Creative Hub

Client: Lateral Creative Hub

A' Design Award Алтан шагнал Winner in График Category

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Verified Award Winner

Verify Award Status for #120533

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Colors

The Design

About Fck 2020 Календарь

Fck 2020 нь 2021 оны ширээний календарь юм. Уг календарийг лепорелло хэлбэрээр, өөрөөр хэлбэл арван хоёр хэсэгт нугалсан урт цаасаар үйлдвэрлэсэн. Түүнийг хавтгайгаар нь хадгалж ном шиг эргүүлэн үзэх, эсвэл ширээн дээр дугуй болон бусад хэлбэрээр байрлуулж болно. Сар бүр шинэ жилийн богино ерөөлийг олон өнгийн модернист график болон минимал зураглалаар илэрхийлсэн байдаг. Гол зорилго нь хүнд хэцүү жилийг хошин шог, уран сэтгэмжээр эргүүлж орхиход оршино. Хэвлэлт нь 240 граммын цагаан цаасан дээр дижитал аргаар хийгдсэн. Нугалсан хэмжээ нь 169 x 240 миллиметр юм.

The Recognition

About the A' Design Award Алтан шагнал

Fck 2020 Календарь нь A' Design Award Алтан шагналын ялагч бөгөөд нэгдүгээр зэргийн, гайхамшигтай, гарамгай загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Алтан ялагчид бол маш шинэлэг, алсын хараатай, нүд гялбам гэрэлтсэн бүтээл бөгөөд зохион бүтээгчдийн авьяас, мэргэн ухаан, ур чадварыг тусгадаг. Fck 2020 Календарь нь хамгийн их магтагдсан, чиг хандлага тогтоогч, хөшөө мэт шинэ бүтээл болж урьд өмнө байгаагүй үнэ цэнийг бий болгоно гэж хүлээгддэг. Алтан шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлдэг гайхамшигтай, үнэлэгдсэн төсөл юм. Fck 2020 Календарь хүчтэй хүсэл төрүүлж, хүсэл тэмүүллийг сэдрээж, бүтээлч сэтгэлгээг урамшуулж, байлдан дагуулдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Dimensions & Packaging: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Tags: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Production Technology: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Design Challenge: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Research: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inspiration: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Project Duration: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Operation Flow: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Team Members: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK