Tsarsky Reserve Цаасан Савлагаа by Natalya Bilousova is a highly esteemed winner of the very prestigious 2021 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.
ХүрэлСавлагаа· 2021
Tsarsky Reserve Цаасан Савлагаа
Client: Tsarsky Reserve
A' Design Award Хүрэл шагнал Winner in Савлагаа Category
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- Verified Award Winner
- Verify Award Status for #123199
The Design
About Tsarsky Reserve Цаасан Савлагаа
Хөлдөөсөн хагас боловсруулсан бүтээгдэхүүний савлагааны зорилго нь тавган дээр байгаа хоолыг уламжлалт байдлаар харуулахаас зайлсхийж брэндийн сэтгэл татам дүр төрхийг бий болгох явдал юм. Загвар дээр суурилсан шийдлийг хэрэглэгчдийн нүдийг хоолонд дуртай болгох шийдэл болгон сонгосон. Үзүүлэн хэрэглэх өнгө нь бусад хоолны загварт танигдах нь гарцаагүй. Нэмж дурдахад, энэхүү загварт хэв маягийн энгийн байдал нь орчин үеийн хандлагыг онцолж, нэгэн зэрэг бүх нийтийн санааг онцолж өгдөг. Үүний үр дүнд энэхүү загвар нь бүтээгдэхүүнийг янз бүрийн үзэгчдэд таалагдахад хялбар болгодог
The Recognition
About the A' Design Award Хүрэл шагнал
Tsarsky Reserve Цаасан Савлагаа нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Tsarsky Reserve Цаасан Савлагаа нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Tsarsky Reserve Цаасан Савлагаа хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working on this project the goal was to make bright packages series and avoid traditional way of presenting meat products, which usually includes food on the plate. In addition to this there should be ground for package development. After trying several approaches and composition, was found a solution with the pattern. This became the main idea for all series and also created perfect base for any other products and additional marketing material.
- Dimensions & Packaging
- One size for all packages width 180 mm x Depth 45 mm x Height 226 mm
- Tags
- meat, pattern, bright, caleidoscope, food, meatballs, russian cuisine
- Production Technology
- Used foldable paper package which is fitted (wrapped) on plastic box with product inside.
- Design Challenge
- Tsarsky Reserve is not only food company but they also focused on souvenir production. That is why the goal was to design logo for two branches. The most difficult part of work was to find simple solution to produce package series in future withou spending lots of money on design and photosession. That should be something special, unusual and bright. Something that could help product look more attractive.
- Research
- Because of extermely short terms deep research was not carried out. The key point was to redesign available label which was made in very low design quality according to company growth. Client's wishes were to increase product price with design improvement.
- Inspiration
- Knowing the fact that Tsarsky Reserve is the new direction of NESANS Company production, which is only at the start of their success, the key point was to create design that could be easily transfromed on future product without creating new design and difficult expencieve photosession. Ispired by patterns and caleidoscope share this idea on all of the packages. This helped to get one solution for millions of other packages.
- Project Duration
- Project start: June 2020
Project end: September 2020
Designer location: Berdyansk, Ukraine
Client location: Moscow, Russia - Operation Flow
- This packaging should work well due to the non-standard presentation of products using patterns and bright color spots. The black block with text information and icons supports the overall attractive composition. Icons (such as chicken, cow and pig) of main using meat type help to navigate with ingredients of the product. Big bright icon with procents of real meat focuses on naturalness. All of mentioned fact should help to increase the value of the product.
- Patents
- Trademark 2021. Trademark Holder NESANS Company
- Team Members
- Design: Natalya Bilousova
Marketing Director: Anton Rubtsov - Image Credits
- All of the separate images are given by client
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