Imagine Center Visual Identity by Satie Eljack

Imagine Center Visual Identity by Satie Eljack is a highly esteemed winner of the very prestigious 2021 A' Design Award Мөнгөн шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

МөнгөнГрафик· 2021

Imagine Center Visual Identity

by Satie Eljack

Client: Satie

A' Design Award Мөнгөн шагнал Winner in График Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imagine Center Visual Identity

Зорилго нь йогийн байрлалаас сэдэвлэсэн хэлбэр, өнгө, дизайны техникийг ашиглах явдал байв. Интерьер болон төвийг гоёмсог дизайнтай болгож, зочдод эрч хүчээ сэргээх амар амгаланг санал болгож байна. Тиймээс лого дизайн, онлайн медиа, график элемент, сав баглаа боодол зэрэг нь алтан харьцааг баримталж, төгс дүрслэлийг харуулсан бөгөөд тус төвийн зочдод урлаг, дизайнаар дамжуулан харилцааны гайхалтай туршлага хуримтлуулахад тусална гэж бодож байна. Дизайнер бясалгалын туршлагыг өөртөө шингээсэн бөгөөд дизайныг йогоор хийсэн.

The Recognition

About the A' Design Award Мөнгөн шагнал

Imagine Center Visual Identity нь A' Design Award Мөнгөн шагналын ялагч бөгөөд дээд зэргийн, гайхамшигтай, сэтгэл хөдөлгөм загварт олгодог онцгой нэр хүндтэй хүлээн зөвшөөрөлт юм. Мөнгөн ялагчид бол маш гялалзсан, маш бүтээлч ажил бөгөөд зохион бүтээгчдийн гарамгай мэдлэг, авьяас, нарийн мэдрэмжийг харуулдаг. Imagine Center Visual Identity нь гайхалтай, үлгэр жишээ, маш мэргэжлийн, гүнзгий шинэлэг бүтээл болно гэж хүлээгддэг. Мөнгөн шагнал хүртсэн энэ загвар бол урлаг, шинжлэх ухаан, загвар, технологийн хил хязгаарыг тэлэхэд хувь нэмэр оруулдаг анхаарал татахуйц, биширсэн шинэ бүтээл юм. Imagine Center Visual Identity бол олон хүний атаархал татдаг бүтээл бөгөөд хүслийг сэргээж, эерэг мэдрэмж авчирч, гайхшрал, биширлийг төрүүлдэг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensions & Packaging: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Tags: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Production Technology: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Design Challenge: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Research: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspiration: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Project Duration: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Operation Flow: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.