Smartmoov Брэндийн шинж чанар by Ricardo Filipe Lopes da Silva

Smartmoov Брэндийн шинж чанар by Ricardo Filipe Lopes da Silva is a highly esteemed winner of the very prestigious 2023 A' Design Award Төмөр шагнал in График, зураглал ба визуал харилцааны дизайн Competition Category.

ТөмөрГрафик· 2023

Smartmoov Брэндийн шинж чанар

by Ricardo Filipe Lopes da Silva

Client: Smartmoov

A' Design Award Төмөр шагнал Winner in График Category

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Colors

The Design

About Smartmoov Брэндийн шинж чанар

Энэхүү бизнес загварын гол давуу тал нь хөдөлгөөнт байдал болон бизнесийг тохируулах боломж юм. Бизнес эрхлэгч нь бизнесээ илүү уян хатан, хөдөлгөөнт шийдэлд тохируулж, улмаар зах зээл дэх бизнесийнхээ хамрах хүрээг өргөжүүлэх боломжтой. Брэнд нь эдгээр үнэт зүйлсийг зорилтот үзэгчдийг урамшуулах зорилготой, тогтвортой харагдах систем дамжуулан эрч хүчтэй, ирээдүйн шинжтэйгээр илэрхийлдэг.

The Recognition

About the A' Design Award Төмөр шагнал

Smartmoov Брэндийн шинж чанар нь A' Design Award Төмөр шагналын ялагч бөгөөд сайн зохиогдсон бүтээлээс хүлээгддэг мэргэжлийн болон үйлдвэрлэлийн шаардлагыг хангасан сайн загварт олгодог нэр хүндтэй хүлээн зөвшөөрөлт юм. Төмөр ялагчид бүтээгчдийнхээ агуу ур чадвар, өндөр мэргэшил, мэргэжилтний ойлголт, бүтээлч чадавхийг харуулдаг. Smartmoov Брэндийн шинж чанар нь өндөр үнэлэгдсэн, биширсэн, хайрласан, практик, шинэлэг бүтээл байх болно гэж хүлээгддэг. Төмөр шагнал хүртсэн энэ загвар нь салбарын шилдэг туршлагыг нэгтгэж, мэдлэг, авьяастай холбогдсон чадварлаг техникийн шинж чанартай. Smartmoov Брэндийн шинж чанар нь нухацтай байдлаараа хүндлэгддэг бөгөөд амьдралын чанарыг сайжруулж, дэлхийг илүү сайхан газар болгоход туслахаар зохиогдсон.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensions & Packaging: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tags: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Production Technology: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Design Challenge: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Research: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspiration: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Project Duration: August 2019 to November 2019 in Curitiba, Brazil
Operation Flow: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.