Cala di Seta Дарсны Шошго by Giovanni Murgia

Cala di Seta Дарсны Шошго by Giovanni Murgia is a highly esteemed winner of the very prestigious 2022 A' Design Award Хүрэл шагнал in Савлагааны дизайн Competition Category.

ХүрэлСавлагаа· 2022

Cala di Seta Дарсны Шошго

by Giovanni Murgia

Client: Cantina di Calasetta - Cala di Seta

A' Design Award Хүрэл шагнал Winner in Савлагаа Category

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Colors

The Design

About Cala di Seta Дарсны Шошго

Сав баглаа боодлын дизайны төсөл нь дарсыг төрсөн газартай нь холбосон өвөрмөц, таних элемент болгон төлөөлдөг боловч дэлхийтэй тулгардаг. Сонирхолтой зүйл нь залуу, өнгөлөг, тайлбарлахад хялбар дарс, зорилгодоо хүрэхгүй боловч чанартай бүтээгдэхүүн хайж байна. Ийм учраас гэрэлт цамхагийн дизайн нь өнгөлөг, минимал, боловсронгуй дүр төрхөөр тодорхойлогддог бөгөөд энгийн боловч хүчирхэг графикаар хийгдсэн, өнгөт металл хуудсаар чимэглэгдсэн, мөн дүрсийг дуурайлган дүрсэлсэн брайлийн рельефийн гурван хэмжээст эффектээр тодорхойлогддог. Далай.

The Recognition

About the A' Design Award Хүрэл шагнал

Cala di Seta Дарсны Шошго нь A' Design Award Хүрэл шагналын ялагч бөгөөд бүтээлч чанар, овсгоо, цэцэн ухаанаараа ялгарсан шилдэг загварт олгодог маш нэр хүндтэй хүлээн зөвшөөрөлт юм. Хүрэл ялагчид бол хангалттай ур чадвартай, гайхалтай бүтээлч ажил бөгөөд зохион бүтээгчдийн өргөн туршлага, төсөөлөл, самбаатай байдлыг баталдаг. Cala di Seta Дарсны Шошго нь өндөр үнэлэгдсэн, биширсэн, хайрласан зүйл, мэдэгдэхүйц мэргэжлийн, шинэлэг байх болно гэж хүлээгддэг. Хүрэл шагнал хүртсэн энэ загвар нь урлаг, шинжлэх ухаан, загвар, технологийн шилдэг туршлагыг шингээж, нарийн ширийнд анхаарал хандуулснаараа тод юм. Cala di Seta Дарсны Шошго хэрэгцээг гайхалтай хангаж, хүслийг хөндөж, сэтгэл хөдлөлийг байлдан дагуулж, сониуч занг татдаг.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. The labels therefore have a colorful, minimal, refined and refined appearance in which the design of the lighthouse stands out, made with simple graphics and embellished with colored metal foils and the three-dimensional effect of the Braille relief, which thus simulates the ripple of the waves.
Dimensions & Packaging: Label size: 80 x 136mm
Paper type: FASSON Frozen Quartz Pearl
Hot foil with three color variations - Embossed braille
Tags: wine, carignano, label, sardinia, italy, minimalism
Production Technology: The printing of the labels took into account the design and tried to make the effect of brilliance like that of the sun on the sea using a pearl paper, colored according to the type of wine. The graphic element that characterizes the labels was created using foils of different shades in order to create a three-dimensional game that could recall the movement of the sea.
Design Challenge: Rejuvenate the image of the winery, founded in 1932, and at the same time be products suitable for a HORECA market. Bringing the almost centennial history of this winery into these new products by dressing it in a new and more contemporary dress, suitable for the new way of understanding wine consumption. The difficulty was to create a clean and minimal design but at the same time concrete and identitary, which did not lose the link with the cellar's roots.
Research: The research for this project started from the history of this territory which despite being in Sardinia (Italy) is a Ligurian enclave. The names of the wines derive from the Tabarkino dialect that is spoken in these parts. The graphic element combines three identity concepts: the lighthouse that represents the history of this people who came from the sea; the waves that surround these lands; the sand on which the vines of Carignano grow ungrafted.
Inspiration: Sea, sand and wind are the elements that dominate this territory. An island in the island populated centuries ago by sea people who settled in this corner of Sardinia. A people that has drawn its fortune from the sea and that has made its treasures grow on the sand: the sapling vineyards of Carignano grapes. From these elements is born the inspiration for this labels taking on one of the symbols of these places: the Mangiabarche lighthouse.
Project Duration: The project started in February 2021 in Sassari anche finished in April 2021.
Operation Flow: The project aims to transfer a sense of freshness, dynamism and happiness to the viewer. The colors, the textures, the names and the texture of the paper are designed to create a captivating, immediate object aimed at a young and quality-seeking audience.
Team Members: Art direction: Giovanni Murgia
Illustration: Giovanni Murgia
Copywriting: Giovanni Murgia
Photography: Diego Attene
Image Credits: Image 1: Diego Attene
Image 2: Diego Attene
Image 3: Diego Attene
Image 4: Diego Attene
Image 5: Diego Attene